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ACP Book Series
Title
Author / Editor
Year
Link
Consumer Psychology in a Social Media World
Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch
2015
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, 2nd Edition
L. J. Shrum
2012
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
Rajeev Batra Punam, Punam Anand Keller, & Victor J. Strecher
2011
Creating Images and the Psychology of Marketing Communication
Lynn R. Kahle & Chung-Hyun Kim
2006
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
Curtis P. Haugtvedt, Karen A. Machleit, & Richard Yalch
2005
Applying Social Cognition to Consumer-Focused Strategy
Frank R. Kardes, Paul M. Herr, & Jacques Nantel
2005
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
L.J. Shrum
2004
Diversity in Advertising: Broadening the Scope of Research Directions
Jerome D. Williams, Wei-Na Lee, & Curtis P. Haugtvedt
2004
Sports Marketing and the Psychology of Marketing Communications
Lynn R. Kahle & Chris Riley
2003
Social Marketing: Theoretical and Practical Perspectives
Marvin E. Goldberg, Martin Fishbein, & Susan E. Middlestadt
1997
Attention, Attitude, and Affect in Response Advertising
Eddie M. Clark, Timothy C. Brock, & David W. Stewart
1994
Brand Equity & Advertising: Advertising's Role in Building Strong Brands
David A. Aaker & Alexander L. Biel
1993
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