We welcome submissions that use diverse theoretical perspectives and methods to examine theoretically, substantively, and managerially important questions in consumer psychology. We are seeking proposals for competitive papers, special sessions, roundtables, and posters for presentation at the conference. Submissions addressing the conference theme, described below, are encouraged.

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Affectionately known as “la isla del encanto” (the island of enchantment), Puerto Rico is the perfect place to celebrate people, places, and planet through consumer research. The people of Puerto Rico represent a multitude of ethnicities, diverse cultures, and distinct histories. With a majority multiracial population, Puerto Rico is a vibrant place to welcome the international SCP community and to enrich conversations about identity and inclusivity in consumer psychology and the marketplace. The beautiful places of Puerto Rico, bridging centuries of history with influences from many continents, are bound to inspire new ideas and facilitate discussions across distinct theoretical and methodological perspectives among consumer psychology scholars. The planet’s biodiversity is embodied in this island paradise which, with its pristine beaches, majestic mountains, and tropical forests, is also threatened by the significant impact of climate change. This makes Puerto Rico a fitting location to discuss the future of consumption and sustainability.

Thus, we encourage submissions that explore how consumer psychology can celebrate and inspire harmony among people, places, and planet at this first in-person SCP conference in three years.