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Education Corner

Utilize the latest consumer psychology research in your classroom.

Download slides and supporting documents from colleagues in the field. 

The information below is free to use for academic and training purposes.

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Social Movements

How Do Successful Social Movements Come About?

Slides covering how social movements grow, a framework for success, case study of Black Lives Matter, and questions for reflection.

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Scale Use & Abuse

Best Practices in the Deployment of Scales

Slides covering scale usage in publications, how to prevent faulty measurement, validation, and deployment.

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Anthropomorphism

When and Why Food Anthropomorphism Negatively Affects Consumption

Slides covering background, effects, methods, studies, key results, and takeaways from consumer response to anthropomorphism in food.

Secret Behaviors

Secret Consumer Behaviors in Close Relationships

Slides covering what behaviors people keep secret, who they keep it from, and how that affects relationships, as well as takeaways for consumers and marketers.

Sustainable Shop

Gender Influences

Role in Product Preferences and Restoring Social Equalities

Slides covering behaviors of consumers as it relates to gender equality, study overviews, and implications of the findings.

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