
Leadership
The Society for Consumer Psychology is the premier voice to further the advancement of the discipline of consumer psychology in a global society. Our leadership draws from the top professional and academic voices to create a rich and diverse community.
GITA JOHAR
President
Professor Johar (PhD NYU 1993; MBA Indian Institute of Management Calcutta 1985) has been on the faculty of Columbia Business School since 1992 and is currently the Meyer Feldberg Professor of Business. She served as the school’s inaugural Vice Dean for Diversity, Equity and Inclusion from 2019 to 2021.
Her expertise lies in consumer psychology, focusing on consumer identity, beliefs, and persuasion as they relate to branding, advertising, and media and she has published widely in these areas.


Geeta Menon
Immediate Past President
(Publications Chair)
Dean Emeritus NYU Stern Undergraduate College, Abraham Krasnoff Professor of Global Business & Professor of Marketing

Tiffany Barnett White
President-Elect
(Elections Committee Chair)
Associate Professor of Business Administration and Advertising, Bruce and Anne Strohm Faculty Fellow, Gies College of Business, University of Illinois

Brent McFerran
Secretary-Treasurer
Associate Professor of Marketing, Beedie School of Business, Simon Fraser University

Eric Yorkston
Executive Officer
Chair & Associate Professor of Marketing at Neeley School of Business, Texas Christian University

Adriana Samper
Diversity, Equity, and Inclusion Committee Co-Chair
Associate Professor of Marketing Arizona State University's W. P. Carey School of Business

Barbara Kahn
Ethics Chair
Patty and Jay H. Baker Professor, Professor of Marketing, The Wharton School, University of Pennsylvania

Nailya Ordabayeva
Conference Co-Chair
Associate Professor, Tuck School of Business, Dartmouth College

Jennifer Argo
Co-Editor
Journal of Consumer Psychology
Co-Editor, Research Articles, Carthy Professor of Marketing at the University of Alberta

Phillip Garrott
Administrative Manager
and Media Relations
Membership Support, Web Development, Public Relations

Vicki Morwitz
Fellows Committee Chair
Harvey Golub Professor of Business Leadership and Professor of Marketing at New York University Stern School of Business

Nate Allred
Ph.D. Student Representative
PhD Student, Marketing, Smeal College of Business, Penn State University

Andrew Long
SCP Member Experience Co-Chair
Assistant Professor of Marketing, Ourso College of Business, Louisiana State University

Thomas Kramer
Co-Editor
Journal of Consumer Psychology
Co-Editor, Research Reports, Professor of Marketing and the Associate Dean for Undergraduate Business Programs at the School of Business at the University of California, Riverside

Mansur Khamitov
Communications Committee Chair
Assistant Professor of Marketing, Kelley School of Business, Indiana University

Laura Perracchio
Scientific Affairs Committee Chair
Judith H and Gale E. Klappa Endowed Professor of Marketing, University of Wisconsin - Milwaukee

Silvia Bellezza
Conference Co-Chair
Gantcher Associate Professor of Business, Columbia University

Antje Graul
SCP Member Experience Co-Chair
Assistant Professor of Marketing, Huntsman School of Business, Utah State University

Derek Rucker
Co-Editor
Consumer Psychology Review
Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, Professor of Marketing, Kellogg School of Management Northwestern University

Keisha Cutright
Diversity, Equity, and Inclusion Committee Co-Chair
Associate Professor of Marketing, Duke University's Fuqua School of Business

Szu-chi Huang
Education and Training Chair
Associate Professor of Marketing, Stanford University

Lisa Cavanaugh
Conference Co-Chair
Associate Professor and Academic Director of the RHL Graduate School, Sauder School of Business, University of British Columbia

Lauren Block
Editor
Journal of Consumer Psychology
Editor in Chief, Lippert Professor of Marketing at the Zicklin School of Business, Baruch College

Zackary Tormala
Co-Editor
Consumer Psychology Review
The Laurence W. Lane Professor of Behavioral Science and Marketing, Stanford Graduate School of Business
PAST PRESIDENTS
Geeta Menon
2021
Meg Meloy
2019
Jeff Inman
2017
Stijn van Osselaer
2015
Darren Dahl
2013
Vicki Morwitz
2011
Hans Baumgartner
2009
Joe Priester
2007
Durairaj Maheswararan
2005
Dipankar Chakravarti
2003
Marian Friestad
2001
Curtis P. Haugtvedt
1999
Lynne R. Kahle
1997
Frank R. Kardes
1995
Marvin E. Goldberg
1993
Timothy C. Brock
1991
Linda Alwitt
1989
Stuart B. Tolley
1987
George Szybillo and Gene Topper
1985
Joseph G. Smith
1983
Ivan Ross
1981
William Wells
1979
Valentine Appel
1977
Robert C. Nuckols
1975
Theodore F. Dunn
1973
Joseph M. Kamen
1971
Joseph E. Bradley
1969
Herbert E. Krugman
1967
Raymond A. Bauer
1965
Clark Leavitt
1963
Patti Williams
2020
Andrea Morales
2018
Jennifer Argo
2016
Susan Broniarczyk
2014
Michel Tuan Pham
2012
L. J. Shrum
2010
Steven S. Posavac
2008
Laura A. Peracchio
2006
Dawn Iacobucci
2004
Paul M. Herr
2002
John C. Mowen. III
2000
David W. Schumann
1998
Carole Macklin
1996
David Brinberg
1994
Martin Fishbein
1992
John Cacioppo
1990
Joel Saegert
1988
David W. Stewart
1986
Arch G. Woodside
1984
Leon Kaplan
1982
Jagdish Sheth
1980
Maureen Kallick
1978
Lester P. Guest
1976
Jacob Jacoby
1974
Leo Bogart
1972
Milton L. Blum
1970
Robert Perloff
1968
George Katona
1966
Steuart H. Britt
1964
Dik Warren Twedt
1962
PAST CONFERENCE CHAIRS
Kelly Goldsmith, Ellie Kyung, and Manoj Thomas
2022
Rod Duclos and Sarah Moore
2021
Selin Malkoc and Suzanne Shu
2020
Brent McFerran and Kelly Haws
2019
Ryan Hamilton and Cait Lamberton
2018
Kate White and On Amir
2017
Nina Mazar and Gal Zauberman
2016
Andrea Morales (ASU) and Patti Williams (Wharton)
2015
Mark Forehand (University of Washington) and Americus Reed (Wharton)
2014
Tom Meyvis (NYU) and Rajagopal Raghunathan
2013
Amitav Chakravarti (NYU) and Anirban Mukhopadhyay (HKUST)
2012
Naomi Mandel (Arizona State University) and David Silvera (The University of Texas at San Antonio)
2011
Meg Meloy (Penn State) and Adam Duhachek (Indiana University)
2010
Shelly Jain (Indiana University), Alex Chernev (Northwestern University), Michal Herzenstein (University of Delware)
2009
Maria Cronley (Miami University) and DJ Nayakankuppum (University of Iowa)
2008