This award is overseen by the SCP Educations and Training Chair. Winning this competition is the highest honor that a doctoral student can receive from SCP, the premier society for researchers in consumer psychology. The names of the winner and the runner-up will be announced at the Awards Luncheon of the Society for Consumer Psychology Conference annual conference.

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A key goal of the competition is to provide feedback from accomplished scholars to improve the quality of dissertations in the area of consumer psychology. Therefore, the dissertation should not have been defended at the time it is submitted to SCP.