Journal of Consumer Psychology
THE PREMIER JOURNAL FOR CONSUMER PSYCHOLOGY
The official journal of the Society for Consumer Psychology, the Journal of Consumer Psychology publishes articles that contribute both theoretically and empirically to an understanding of consumer judgment and behavior and the processes that underlie them. It is focused on consumer phenomena at both the intrapersonal and the interpersonal level.
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Areas of emphasis include, but are not restricted to, consumer judgment and decision processes, attitude formation and change, reactions to advertising, consumer information processing, affective cognitive and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.
Most articles to be published are likely to report new empirical findings, obtained either in the laboratory or in field experiments, that contribute to existing theory in both consumer research and psychology. However, the results of survey research, correlational studies, and other methodological paradigms are welcomed to the extent that the findings obtained extend our current knowledge of current judgment and behavior. Theoretical and/or review articles that integrate existing bodies of research and that provide new insights into the underpinnings of consumer behavior and decision processes are also encouraged.
SUBSCRIBE TO JCP
By becoming a member of the Society for Consumer Psychology, you'll receive print and digital access to JCP
in addition to many other benefits.
JCP Editors
Lauren Block
Editor
Journal of Consumer Psychology
Editor in Chief, Lippert Professor of Marketing at the Zicklin School of Business, Baruch College
Jennifer Argo
Co-Editor
Journal of Consumer Psychology
Co-Editor, Research Articles, Carthy Professor of Marketing at the University of Alberta
Thomas Kramer
Co-Editor
Journal of Consumer Psychology
Co-Editor, Research Reports, Professor of Marketing and the Associate Dean for Undergraduate Business Programs at the School of Business at the University of California, Riverside
SUBMIT FOR PUBLICATION
JCP publishes articles in areas such as consumer judgment and decision processes, consumer needs, attitude formation and change, reactions to persuasive communications, consumption experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.
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For author guidelines, please visit the submission site below.