Paucity in the Midst of Opulence: How Scarcity, Luxury, and Inequality Impact Consumer Behavior
Aloha! We're thrilled to finally be able to hold this conference.
Conference Time & Location
Jul 10, 2022, 5:00 PM HST – Jul 12, 2022, 5:00 PM HST
‘Alohilani Resort Waikiki Beach, 2490 Kalakaua Ave, Honolulu, HI 96815, USA
About the Event
SCP MEMBERSHIP REQUIRED TO REGISTER.
The Society for Consumer Psychology (SCP) will be holding Boutique Conference from July 10 - 12, 2022 at the Alohilani Resort at Waikiki Beach in Honolulu, Hawaii.
CONFERENCE THEME
Consumption is impacted by having too little, too much, and the juxtaposition of the two. Consumer behavior across the globe is shaped by limitations of time, money, or choices, and simultaneously by an escalating desire for and observations of abundant luxury and opulence. Understanding how consumers navigate a lush marketplace while frequently experiencing scarcity and disparity in its many forms is therefore crucial. Examining the ways in which scarcity, opulence, and inequality influence consumer behavior and decision-making both independently and interactively can provide important and meaningful insights. This boutique conference aims to bring together researchers working on the topics of scarcity, luxury, and inequality to share their most exciting and recent research. Our hope is that…
Registration
Conference Registration
$385.00
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