The Global Consumer: Consumer Insights from Cross-Cultural Research

This conference aims to showcase the latest research on cross-cultural consumer behavior. The conference will be open to those with a serious interest in understanding how culture shapes consumers’ judgments, choices, responses, and behaviors through rigorous theoretical and empirical research. Researchers will be encouraged to participate and share insights regarding the antecedents, consequences, processes, and boundary conditions relating to the roles of culture in marketing theories and practice. A unique highlight of the conference will be a keynote speech by Prof. Sharon Shavitt, a world-renowned scholar in cultural research, who will give her perspective on recent developments in cross-cultural consumer behavior and topics needing more work.