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Schumann Dissertation Proposal Competition
Each year, SCP has a Dissertation Proposal Competition. Proposals are submitted to the education training chair via email, with “SCP Dissertation Proposal Competition”
in the subject line.
More information can be found here
Dissertation Proposal Award named for Dave Schumann
The SCP dissertation proposal competition award is named for Dave Schumann
for his support of doctoral students and many contributions to our society.
Dissertation Awards
Schumann Dissertation Proposal Award Winners
2022
"Solo and Joint Aspects of Consumer Behavior"
Theresa (Tess) Kwon, University of Pittsburgh
Advisor: Peggy Liu
"Speaking in Private: Privacy Expectations Depend on Communication Modality"
Johann Melzner, New York University
Advisors: Andrea Bonezzi, Priya Raghubir
2021
"Sharing Experiences in the Attention Economy: How Post-Consumption Attention Increases Experience Satisfaction"
Matthew Hall, University of Nebraska-Lincoln
Advisors: Les Carlson, Jamie Hyodo
2020
"Risk and Rivalry Promotions"
John Costello, Fisher College of Business, The Ohio State University
Advisor: Rebecca Walker Reczek
2019
"Blurring the Lines Between Human and Machine: Marketing Human-Like Machines and Machine-Like Humans"
Noah Castelo, Columbia University
Advisors: Bernd Schmitt & Donald Lehman
2015
Christiline du Plessis, Erasmus University
2012
Jennifer Zarzosa, New Mexico State University
2011
John Christensen, University of Southern California
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